MERGER PT BPR TUTUR GANDA "ANALYSIS OF FINANCIAL PERFORMANCE BEFORE AND AFTER THE MERGER"
Contributors
Hasim Rumawan, Herwin Kurniawan
Keywords
Proceeding
Track
General Track
License
Copyright (c) 2024 Proceedings UHAMKA

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
The rapid development of the business world today, driven by free competition and globalization, has pushed companies to develop more effective strategies. One of the widely adopted strategies is mergers and acquisitions, which allow companies to significantly enhance their value and competitiveness. This article analyzes the financial performance of PT BPR Tutur Ganda before and after the merger, focusing on the impact of the merger on the
company's ability to raise funds and distribute credit. This research uses descriptive and comparative methods, as well as measuring financial performance through CAMEL ratios. The research results show that mergers not only improve efficiency and financial synergy but also accelerate the achievement of company goals. This finding is
expected to provide insights for other companies in considering merger and acquisition strategies as a solution to
face challenges in an increasingly competitive market.