Exploring The Factors That Influence Micro, Small, and Medium Enterprises (MSMEs) Players in Using Quick Response Code Indonesian Standard (QRIS) as a Means of Paymend
Contributors
Mitra Sami Gultom, Nurul Laili, Agung Haryanto
Keywords
Proceeding
Track
General Track
License
Copyright (c) 2024 Proceedings UHAMKA

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Abstract
This study aims to determine the effect of business expectations, performance expectations, and social influence towards MSMEs players, and to examine how business expectations, performance expectations and social influence affect MSMEs players simultaneously. The research design was a quantitative study with a descriptive analysis
approach. The method used in the study was using primary data by distributing questionnaires to 90 respondents as MSMEs players who live in Kelurahan Gandaria Selatan. The results of this study indicate that the variables of business expectations, performance expectations, and social influence have a positive and significant effect on MSMEs players. As well as the variable business expectations, performance expectations, and social influence simultaneously or jointly
have a positive and significant effect on MSMEs players.